Africa is Now


Africa is rejecting the descriptions that have historically defined it and is instead becoming the new benchmark for growth and innovation.
Contextual solutions that have sprouted from the fertile creative soils of Africa are in demand worldwide, redefining the traditional exchange between the so-called first and third worlds.

Africa Is Now is a must see snapshot of creative work being produced across the continent right now: an up-to-the-minute survey of emerging, established and unexpected talent from across Africa.
It is not a retrospective of a typecast past nor a utopian vision of an imagined future. It reflects the Africa that is.

Not just a one-off focus on Africa; it heralds a platform-wide fundamental shift for Design Indaba, whose mission over time will be to celebrate and grow African creativity and provide a platform for it in South Africa and beyond, while remaining  committed to incubating and celebrating South African design – as evidenced in its Expo 2015 – an exhibition of African design and innovation.

Tracing the contours of an uprising of grassroots creative collectives on the continent, Africa Is Now 2015 presents five creative collectives that embody a new generation of outspoken, creative polymaths in nodes of creative energy in the North, South, East and West of the African continent.

From Egypt to Senegal and Angola to Kenya, artists are organising themselves into groups driven by a common commitment to social activism, creative freedom and skills sharing:- Darb 1718 (Egypt); Les Petites Pierres (Senegal); Beyond Entropy Africa and Colectivo Pés Descalços (Angola); The Nest (Kenya).
They are multidisciplinary groups of musicians, filmmakers, writers and designers, who are not waiting for government or foreign support to come to their aid.
They are doing what they can with their innate creativity and the resources they have to initiate projects, commission work, broaden their skills and promote the power of art and design. Their members are cosmopolitan and outward-looking, defying repressive legislation even if it means state harassment.

Each collective has its own creative proclivity but what binds them all is a spirit of independence and the desire to make their craft matter to everyday life in their community.
These collectives have formed outside of the traditional networks of government-funded programmes, national festivals, museums and academic institutions. They embrace newer kinds of expression such as street and performance art, comics, music videos and fashion films, and find an audience through informal channels such as pop-up markets, street festivals and social media.

Africa is Now 2015 includes a special feature exhibition at Design Indaba Expo that presents a curated selection of creative projects by these groups.
Representatives from each group will share their stories in discussions at the Expo’s Events Arena and present their work on stage at Design Indaba Conference. See for yourself and get inspired by local creativity and look over here for highlights of the inaugural exhibit

Acknowledgement Design Indaba


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