Marcella is a New York based, lifestyle specialist who collaborates with designers artisans and entrepreneurs worldwide, developing links that connect local knowledge with global trends.
Her speciality is branding luxury and sustainability in a way that preserves cultures and traditions. She founded SURevolution in collaboration with Donna Karan in 2005 and contributed to the 2012 Hand/Eye edition on South Africa. And along the way, received a UNESCO award for promoting crafts.
Marcella has extensive experience in building bridges between cultures and people, and integrating sustainability and profitability. She travels the world to work with artisans and designers to preserve their craft and enhance profitability by linking developing communities to developed markets.
She’s interested in folk art, the handmade and people whose life journey consists in working with their hands. Her work gives small brands and enterprises much needed access to the currency and codes of developed markets.
She’s Colombia born with a bachelors from Brown, a masters from Bogota, a career in publishing – as editor of Harper’s Bazaar and contributor to Vogue, Wall Paper, Elle UK, and many such others, and lecturing – at Parsons in New York, and last month at Selvedge Art Fair, and advising – her consultancy firm focuses on branding and creative communication.